Have you seen them yet? I mean, the light rail train cars wrapped with advertising? If not, soon you will.

For starters, the first train wrap was sold to Grand Canyon University, then an event at the Phoenix International Raceway and a condo complex near the Osborn Station in Phoenix.

Passengers will also begin to see ads for the U.S. Census as well as WrestleMania. Already in place are display ads for the Census, IHOP restaurant and a townhouse complex near the end station at Montebello Ave.

Metro reports the new ads could generate an estimated $350,000 revenue per year, an amount that is certainly worth considering. Metro’s portion of the revenue share is about 60% of the total take.

-courtesy of Sean Holstege, AZ Central March 23, 2010