Business Directory on Phoenix Light Rail

Business Directory on Phoenix light rail
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Privacy Policy 

The ‘BUSINESS DIRECTORY ON PHOENIX LIGHT RAIL’ is owned by Light Rail Advisors, LLC (“LRA”) and is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience that LRA can provide. This Privacy Policy applies to the LRA family of websites (“Websites”) owned or operated by LRA and governs data collection and usage by LRA.  By using the Websites, you consent to the data practices described in this Privacy Policy.  If you do not agree with the data practices described below, you should not access or use the Websites.

Providing Commercial Information to LRA

While at the Websites, you may choose to provide LRA with certain information regarding job openings, career opportunities, your resume, listings of real estate for sale or rent, etc. Your voluntary submission to LRA of any employment advertisement, real estate listing, or related information meant for commercial purposes (“Commercial Information”) automatically grants LRA a license to edit, post, display, and use the Commercial Information at the Websites.

All Commercial Information that is provided and posted by you at the Websites may be publically available and used by third parties. You acknowledge and agree that LRA has no control over or liability for any use of your Commercial Information by any third party.  The provision of Commercial Information to LRA does not obligate LRA to post or use your Commercial Information.

Collection of your Personal Information

If provided by you, LRA may collect and store personally identifiable information, such as your e-mail address, name, home or work address or telephone number.  To the extent provided, LRA may also collect anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There may also be additional information about your computer hardware and software that is automatically collected by LRA. This information can include: your IP address, operating system, browser type, domain names, access times and referring website addresses. This information is used by LRA for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Websites.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through LRA public message boards or in conjunction with any Commercial Information, this information may be collected and used by others. Note: LRA does not read any of your private online communications.

LRA encourages you to review the privacy statements of websites you choose to link to from the Websites so that you can understand how those third party websites collect, use and share your information. LRA is not responsible for the privacy statements or other content on websites other than the Websites, including any information that you may provide to any third party website.

Use of your Personal Information

LRA may collect and use your personal information to operate the LRA Web site and to deliver the services you have requested. LRA may also use your personally identifiable information to inform you of other products or services available from LRA and its affiliates. LRA may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered by LRA or its affiliates.  You will always have the opportunity to opt out of notices by informing LRA of your preferences.

LRA does not sell, rent or lease its customer lists to third parties. LRA may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, LRA may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to LRA, and they are required to maintain the confidentiality of your information.

LRA does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

LRA may keep track of the Websites and pages our customers visit within LRA, in order to determine what LRA services are the most popular. This data is used to deliver customized content and advertising within the Websites to customers whose behavior indicates that they are interested in a particular subject area.

LRA may disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on LRA or the Websites; (b) protect and defend the rights or property of LRA; and, (c) act under exigent circumstances to protect the personal safety of users of LRA, or the public.

Use of Cookies

LRA use “cookies” at the Websites to personalize your online experience.  A cookie is generally a small text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize LRA pages, or register with LRA site or services, a cookie helps LRA to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same LRA Web site, the information you previously provided can be retrieved, so you can easily use the LRA features that you customized.

You have the ability to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the LRA services or Websites you visit.

Security of your Personal Information

LRA uses commercially reasonable methods to secure your personal information from unauthorized access, use or disclosure.  LRA secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Privacy Policy

LRA will occasionally update this Privacy Policy to reflect company and customer feedback. LRA encourages you to periodically review this Privacy Policy to be informed of how LRA is protecting your information.

Contact Information

LRA welcomes your comments regarding this Privacy Policy. If you believe that LRA has not adhered to this Privacy Policy, please contact LRA at We will use commercially reasonable efforts to promptly determine and remedy any verifiable problem.


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